To begin with, Here is a brief knowledge about business and equity finance by Govt Assist LLC which is a famous firm in California. It has been said that almost 61% of companies are launched with either private capital or capital that's invested into their business by family and friends but investment doesn't need to stop with merely just your family and friends, which is why equity finance exists. Equity finance is cash that's invested into your business reciprocally for a share of your business. These investments of money never must be repaid and do not have interest attached to them. Equity finance is true capital as there's no guarantee that the investor will get a reimbursement in any respect and these investments don't seem to be tied to assets that will be far away from your business should they fail. The way during which investors get cash in on their investment is that the fact they need a share in your business. According to Govt Assist LLC...